Selling on Multiple Marketplaces: Is It Worth It?
Photo of OneShop Team
OneShop Team
1 min read

Over the years, e-commerce has redefined the way we live. It has created jobs and opportunities to earn additional income. From selling and buying in-demand products anytime and anywhere, e-commerce provides convenience in an innovative way.

In 2019, China accounted for $740 billion of e-commerce sales while the US contributed over $560 billion. By 2023, the US is expected to reach $735 billion in sales. The global e-commerce market is steadily growing. As more people use online marketplaces to buy and sell, sales will continue to increase – and there are different factors that contribute to this.

The rise of technology

In this digital age, the use of devices like smartphones, tablets, and laptops has made life easier. With a few clicks and a press of buttons, you can easily call, message, consume entertaining content, and transact to and from anywhere in the world.

Purchasing online has become exponentially easier over the years. People no longer need to visit physical stores to purchase what they need or want. The option still exists, but if you lack time, online shopping is your best bet.

Ultimate convenience

Online shopping has rapidly become a preferred shopping method for many. With a few clicks, people can easily buy and sell anything from anywhere. Anything can be delivered. From personal needs, clothing, books, and electronics to furniture and home appliances.

Additionally, online marketplaces provide avenues for personalization. Sellers can choose where and what to sell. Similarly, customers can sift through the online shops that offer what they want without having to physically move or go out.

Different marketplaces also have categories and specialties. Kidizen, for example, sells kids’ clothing, shoes, and accessories. Poshmark Is primarily geared toward women’s fashion. eBay and Craigslist are used for a little bit of everything.

Overall low cost

Establishing an online shop is relatively easier and sometimes cheaper than having a physical one. You don’t need to search for a physical location to purchase or rent. You also don’t need to find contractors and other people to help build your store.

For online shops, you only need to come up with branding, decide on your products, and find a marketplace that best suits your vision and needs. But even with these additional expenses, they are minor compared to a brick-and-mortar location. One of the only things you need to do is calculate your items’ price, shipping fee, and marketplace fee. Selling online allows you to start right away as opposed to the time it takes to set up a physical store.

Pros and cons of selling on multiple sites

Whether you are already a reseller or gearing up to be one, there are many factors to consider in selling on different platforms.

For those familiar with the reselling experience, managing a business is no walk in the park. It takes time, effort, and strategy to have your listings noticed by potential customers. This alone can be daunting as you are competing with thousands of other resellers. You always need to come up with creative ways to market your business.

But if you are thinking about earning more by selling on more than one marketplace, here are some benefits and disadvantages you should take note of.


  • Increased exposure

    The first thing you want once your listings are published is to attract the attention of as many users as possible. When you post on different websites or apps, you increase your chances of getting noticed. Sometimes, there are customers that are loyal to one marketplace, so by crosslisting your items, you are reaching these single-platform users as well.

  • Increased income

    With greater exposure to your listings comes the opportunity to gain additional profit. When you are listing on two or more marketplaces, your item’s exposure will increase. Naturally, this increases the chance that someone will purchase your items.

    Crosslisting alone will not guarantee you sales. A great deal of it still relies on your item type and how you market them (attractive photos, complete and relevant item descriptions, and occasional promos and discounts).


  • Time-consuming

    Selling on one marketplace already takes time. Sometimes you get inquiries or likes that do not result in sales. Creating listings Sometimes, you have little time to pack orders and ship them with your busy schedule.

    Reselling can be challenging at times. What more when you are doing these on different websites or apps all at once? You will likely get exhausted, especially when you do all these tasks manually. Before you know it, you end up giving up on this good opportunity as you are not strategic about it.

  • Delisting and canceling orders

    Sellers have repeatedly made this mistake: accidentally selling the same item on two different sites.

    For example, you sold Lululemon Athletica yoga pants on Poshmark. However, you forgot that you have this same listing on Mercari. A week later, a customer also purchased the exact item, but you have shipped this to the Poshmark client already.

    In the end, you’d have to delist the item and cancel the Mercari order. Making this mistake is common but still causes inconvenience both to you and the customer. It gets worse if you repeat it, as you will lose credibility as a seller. Your feedback rating decreases, and potential buyers will no longer browse through your shop.

Automate your reselling business

Any reseller would want to increase their visibility so it would help translate into sales. But given the cons of selling on multiple platforms, how do you pull this off? The answer is to automate. Use service apps like OneShop that performs all these tasks for you.

OneShop has cross-listing and relisting features that help you automatically cross-post your listings to other eCommerce platforms. It is available on top sites like eBay, Poshmark, Mercari, and Depop. You don’t need to manually repost anymore, which saves you time.

In crosslisting, the Listing Form can be tedious to fill in. This is why OneShop has streamlined it such that categories, prices, and shipping information are grouped together. These are the crucial details, after all, so you need to prioritize before the rest.

Additionally, you don’t need to worry about accidentally selling the same item to two different sites. OneShop automatically delists a particular item from other platforms once you have sold it. This saves you from any issues and inconveniences.

Try out OneShop’s free 7-day trial today so you will be able to sell on multiple sites without the headache of common seller problems. The app has other great features that you can benefit from and make managing your business much easier.

© 2024 Inventory Systems, Inc.
List Perfectly is a trademark of ListPerfectly, Inc. Vendoo is a trademark of Vendoo, Inc. Poshmark is a trademark of Poshmark, Inc. Mercari is a trademark of Mercari, Inc. Tradesy is a trademark of Tradesy, Inc. Depop is a trademark of Depop Ltd. Etsy is a trademark of Etsy, Inc. Kidizen is a trademark of Kidizen, Inc. Grailed is a trademark of Grailed, Inc. Heroine is a trademark of Grailed, Inc. eBay is a trademark of eBay, Inc. Facebook is a trademark of Facebook, Inc. Facebook Marketplace is a trademark of Facebook, Inc. OneShop is not endorsed, certified, or affiliated by List Perfectly, Vendoo, mercariBOT, ResellKit, SellerInsight, PrimeLister, Cross List It, Hammoq, ListingJoy, Crosslist, Poshmark, Tradesy, Mercari, Depop, Grailed, Facebook Marketplace, eBay, Kidizen, or Etsy. The names List Perfectly, Vendoo, Crosslist, Poshmark, Tradesy, Mercari, Depop, Grailed, Facebook Marketplace, eBay, Kidizen, and Etsy, as well as related names, marks, emblems and images are registered trademarks of their respective owners.