With hundreds of accounts selling on Kidizen, you may find yourself competing with them–trying different ways to get noticed by potential buyers and close deals with them. While there are indeed several strategies you can adopt, what you can focus on in the meantime is doing “Promoted Listings.”
This type of listing only means expanding your reach across the accounts in Kidizen. More people would see your listings or items on the category, filtered, and featured pages on the platform. Having extensive exposure increases your chances of gaining the attention of potential customers. Of course, this comes with a small cost. However, this proves to be worth it when you notice how this can increase your sales–all by toggling a single button.
How it works
When you opt for a Promoted Listing, you can easily turn this off or on. Currently, it is available for iOs and the website. An Android version will soon come, so better to keep checking for app updates.
What you can promote are clothes and shoes. The bundles and not-for-sale ones are not allowed. Take note that you can’t choose which items to promote as well. The platform does it automatically for you–again, prioritizing garments and shoes. This means your other items that need promotion may not be accepted by the system.
Up to 100 items are allowed, but if you have more than this number, Kidizen focuses on those listed for more than two (2) weeks already. This gives them the chance to be seen again and, hopefully, find the perfect buyer for them.
There is a limit to the number of sellers allowed to promote at a time. This explains why you may receive a notification that Kidizen is not accepting your request at a particular time. There is no guaranteed timeframe for when a slot will be open again. You only need to wait a few hours before trying again. Be patient as you compete with hundreds of other sellers for the slots.
The cost of promotion
Promoting on the platform costs $10 for 5,000 impressions on your Kidizen account. Impressions mean the number of times your listing appears on an account’s shopping feed. This only happens when a user uses a filter while browsing the shopping page. This is why you must label or categorize your items properly. You wouldn’t want to miss out on a chance of closing a sale just because you mislabeled a listing.
Now, every time your listing does show up on someone’s feed, your impressions are deducted from your original count of 5,000. This is updated daily. You will only see the balance the following day. There is currently no way of knowing how many impressions a listing earned. Kidizen has no report for this yet.
Additionally, there is an option of Auto-Renew wherein if within 24 hours, your count is reaching zero (0) balance, the platform automatically renews the impressions. But you can turn this off if you don’t want to be automatically charged.
You can also set 0.50 cents (minimum) for the daily budget of your impressions. So, make sure you keep track so you won’t go over your expected expenses within a month.
Shared vs. Promoted
Your listing gets bumped up on people’s feeds across different sorting options when you promote. On the other hand, “Shared Listings” only appear on the “Just In” page–meaning they are something that is “new” to the feed.
On this part, you may want to evaluate whether you will opt for Promoted Listing (with additional cost) or Shared Listing, which can also be limited. It is all about reviewing your priorities and the time you have in your hands to market your items.
Benefits of promoting
You would want to reach more users as a seller, whether you are a long-time seller or a new seller to Kidizen. Having your items bumped up and shown to more people increases the chances of gaining the attention of different audiences. This means you would most likely find someone interested in your items, even those that aren’t currently selling well.
For those with small shops, this is highly advantageous to you. This drives traffic to your page and helps you gain exposure. Being noticed is your stepping stone to securing more sales.
Lastly, keep in mind that only items within the app are promoted. Your listings won’t get promoted anywhere else unless you manually share them across other marketplaces or social media accounts.